you treat it differently

"Marriage: If you want something to last forever, you treat it differently. You shield it and protect it. You never abuse it. You don’t expose it to the elements. You don’t make it common or ordinary. If it ever becomes tarnished, you lovingly polish it until it gleams like new. It becomes special because you have made it so, and it grows more beautiful and precious as time goes by."


-F. Burton Howard
(http://lds.org/general-conference/2003/04/eternal-marriage?lang=eng&query=marriage%2C+f.+burton+howard)